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Game-Changing Beauty

GUIDE Beauty has reimagined makeup and how we apply it. Universally designed tools that literally guide your hand to better and easier application, along with luxurious, clean formulas.

Makeup applied with confidence. Beauty that feels great. #ConfidenceByDesign

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Cruelty-Free
Vegan

Creating a Culture of Inclusion

Join GUIDE Beauty Founder Terri Bryant and Chief Creative Officer Selma Blair on our journey. We're celebrating our love of beauty, self-expression, and community as we share the joy of applying makeup with ease and confidence.

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The Guide Wand

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Confidence by Design

CLEAN BEAUTY
CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED

We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.

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