How Guide Beauty is Reinventing Makeup to be More Accessible

The cosmetics world has seen some of the largest growth of any industry over the last decade. Today, the market value sits at over $532 billion dollars. By 2023, it’s expected to hit $805 billion dollars. To put that in perspective, that’s more than the fitness, gaming, and movie industry combined. 

With more consumer interest than ever, the beauty community has grown to be more inclusive. Brands have begun offering larger shade ranges, formulations for every skin type, and marketing campaigns that include all genders and ages. 

But what’s lacking most is accessibility. 

For a person without disabilities, being able to pick up a thin eyeliner brush or opening a small clasp on an eyeshadow palette isn’t a conscious thought. For someone with a disability that affects fine motor skills, it makes their morning routine nearly impossible. And for industry-leading makeup artist Terri Bryant, it was detrimental to her living. 

She first started to notice her dexterity changes on a photoshoot over 10 years ago. Having already worked as a professional makeup artist for over a decade alongside some of the most iconic brands, applying makeup was like second nature. However, this day, she noticed she was taking unusually long on her model. Bryant recalls her shaky hands, among other symptoms that affected her work. 

Please read the rest of the article at Grit Daily

"I always thought I was bad at makeup, so I just gave up and stuck to what I knew. Now I know it wasn’t me! "

Michayla, NYC