Allure, Best of Beauty Award - Easy On The Eyes Brush Collection
O, The Oprah Magazine Best Eyeliner Award - Guide Eyeliner Duo
Allure, Best of Beauty Breakthrough Award - Guide Eyeliner Duo
Pop Sugar Awards, Best Brow Product - Guide Brow Moment
Essence, Best in Black Beauty Award Winner - Guide Eyeliner Duo
Daytime Beauty Award “Tool of the year” - The Guide Wand

Formulated without

Parabens

Sulfates (SLS and SLES)

Phthalates

Petrolatum

Any animal derived ingredients including animal oils/musks/fats

Mineral oil

Formaldehyde

Formaldehyde-releasing agents

Retinyl palmitate

Oxybenzone

Coal tar

Hydroquinone

Triclosan

Triclocarban

Synthetic fragrances

Ethylacrylate

Ethylmethacrylate

Methylmethacrylate

Butylmethacrylate

Hydroxypropylmethacrylate

Tetrahydrofurfurylmethacrylate

Trimethylolpropanetrimethacrylate

Aluminum salts

Benzophenone related compounds

Butoxyethanol

Carbon black

Lead

Lead acetate

Methyl cellosolve

Methoxyethanol

Methylchloroisothiazolinone

Methylisothiazolinone

Mercury and mercury compounds (thimerisol)

Insoluble plastic microbeads

Mineral oil

Resorcinol

Coal tar

Chemical sunscreens

Aluminum

Talc

Toluene

BHA

BHT

DEA

TEA

MEA

ETA

Nanoparticles – as defined by EU

Petrolatum

Paraffin

Polyacrylamide

Acrylamide

Bromostyrene

Deastyrene/acrylates/dvbcopolymer

Sodiumstyrene/divinylbenzenecopolymer

Styreneoxide

Styrene

1-4 Dioxane (> 3ppm)