Allure, Best of Beauty Award - Easy On The Eyes Brush Collection
O, The Oprah Magazine Best Eyeliner Award - Guide Eyeliner Duo
Allure, Best of Beauty Breakthrough Award - Guide Eyeliner Duo
Pop Sugar Awards, Best Brow Product - Guide Brow Moment
Essence, Best in Black Beauty Award Winner - Guide Eyeliner Duo
Daytime Beauty Award “Tool of the year” - The Guide Wand

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Shades

LIGHT: For hair tones of platinum, blonde, brown-blonde, strawberry, and caramel

MEDIUM: For hair tones of brown, chestnut, and auburn

DARK: For hair tones of deep brown and black