Allure, Best of Beauty Award - Easy On The Eyes Brush Collection
O, The Oprah Magazine Best Eyeliner Award - Guide Eyeliner Duo
Allure, Best of Beauty Breakthrough Award - Guide Eyeliner Duo
Pop Sugar Awards, Best Brow Product - Guide Brow Moment
Essence, Best in Black Beauty Award Winner - Guide Eyeliner Duo
Daytime Beauty Award “Tool of the year” - The Guide Wand

Mindful Matters


Feeling good about the products we use matters. That’s why GUIDE BEAUTY is 100% cruelty-free, vegan and created with clean, good-for-you and safe ingredients so we can be beautiful, healthy, and ethical all at the same time.

GUIDE BEAUTY is a cruelty-free cosmetics brand. This means that we do not test on animals at any stage of product development, and only work with vendors who uphold the same standards. As members of PETA’s Beauty Without Bunnies Program, you will find us listed amongst our cruelty-free friends at

All GUIDE BEAUTY products are Vegan certified. This means our formulas do not contain any animal ingredients or animal-derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin, and many others.

All GUIDE BEAUTY products are gluten free.


parabens, sulfates (SLS and SLES), phthalates, petrolatum, any animal derived ingredients including animal oils/musks/fats, mineral oil, formaldehyde, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, synthetic fragrances, ethylacrylate, ethylmethacrylate, methylmethacrylate, butylmethacrylate, hydroxypropylmethacrylate, tetrahydrofurfurylmethacrylate, trimethylolpropanetrimethacrylate, aluminum salts, benzophenone related compounds, butoxyethanol, carbon black, lead, lead acetate, methyl cellosolve, methoxyethanol, methylchloroisothiazolinone, methylisothiazolinone, mercury and mercury compounds (thimerisol), insoluble plastic microbeads, mineral oil, resorcinol, coal tar, chemical sunscreens, aluminum, talc, toluene, BHA, BHT, DEA, TEA, MEA, ETA, nanoparticles – as defined by EU, petrolatum, paraffin, polyacrylamide, acrylamide, bromostyrene, deastyrene/acrylates/dvbcopolymer, sodiumstyrene/divinylbenzenecopolymer, styreneoxide, styrene, 1-4 Dioxane (> 3ppm)