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The GUIDE Wand

The tool that took over Instagram

Our award winning GUIDE Wand is changing the game. One tool for eyeliner, false lashes, lipliner and more!

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Creating a Culture of Inclusion

Join GUIDE Beauty Founder Terri Bryant and Chief Creative Officer Selma Blair on our journey. We're celebrating our love of beauty, self-expression, and community as we share the joy of applying makeup with ease and confidence.

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Vegan. Cruelty Free

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Confidence by Design

CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED

We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.

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