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Game-Changing Beauty
GUIDE Beauty has reimagined makeup and how we apply it. Universally designed tools that literally guide your hand to better and easier application, along with luxurious, clean formulas.
Makeup applied with confidence. Beauty that feels great. #ConfidenceByDesign
Cruelty-Free
Vegan
Guide Eyeliner Duo
All Products, All Products, Packaged Sets, The Essentials
Our multi-award winning GUIDE Wand and luxurious, jet black eyeliner make it nearly effortless to draw on, wing and tightline eyeliner. The Wand boasts a replaceable, soft and flexible precision ti...
$50.00
Easy On The Eyes - Shadow Palette & Brush Collection
Eyes That Shine A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments that play with light to enhance your nat...
$79.00
Artistry Made Easy Collection
All Products, All Products, Packaged Sets, The Essentials
4 Piece Collection - $102 Value* The ultimate GUIDE BEAUTY collection. This classic collection includes our multi award-winning GUIDE Eyeliner Duo in your choice of Black or Brown, Lash Wrap Mascar...
$75.00
Lash Wrap
All Products, All Products, Home page, The Essentials
Volumizing, Smudge-Proof Tubing Mascara Gorgeous length and volume in a few light strokes. The exclusive, buildable tubing formula and slimline brush “stretch” lashes from base to tip, while our pa...
$26.00
Brow Moment
All Products, All Products, The Essentials
One-Stop Fill, Shape, & Set Brow Gel It only takes a moment to get perfectly defined brows. This all-in-one brow product fills, shapes, colors, and stays put all day. Our comfortable-grip GUIDE...
$26.00
Shadow Palette
A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments that play with light to enhance your natural sparkle and ...
$35.00
Easy On The Eyes Brush Collection
Feel The Difference An innovative approach to makeup brushes with a thoughtful, ergonomic design that makes it easier to apply and blend pigments like a pro. Shorter handle brings the hand closer...
$50.00
All Over Shadow Brush
Ideal for laying color down all over the eyelid. For a softer look or to create a base for layering more shadows, lightly sweep color from lashline to brow bone. Use a patting motion to layer and b...
$24.00
Fan Brush
Sweep on the perfect amount of blush or powder highlighter, then blend it out for a natural, sun-kissed glow. This brush can also be used for light contouring or tidying up eyeshadow fallout. Feel ...
$26.00
Blend & Crease Brush
Ideal for lightly sweeping darker shadows into the crease of the eye or layering a sheer wash of color onto the eyelid over your base eye shadow. Our new approach to makeup brushes with a thoughtfu...
$24.00
Define & Smudge Brush
Ideal for applying shadow to the lower lashline, highlighting the inner corner of the eye, and blending out creams and kohl liner along the lashline and outer edges of the eye for a soft or smokey ...
$24.00
Guide Line
All Products, All Products, The Essentials
Luxe, Long-Wear Eyeliner This exclusive pressed-cream liner with a balm-like texture was created specifically to pair with the GUIDE Wand. The unique, rich texture enables the Wand to pick up the p...
$24.00
Creating a Culture of Inclusion
Join GUIDE Beauty Founder Terri Bryant and Chief Creative Officer Selma Blair on our journey. We're celebrating our love of beauty, self-expression, and community as we share the joy of applying makeup with ease and confidence.
Confidence by Design
MINDFUL BEAUTY
CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED
We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.
About us