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Vegan. Cruelty Free
Guide Eyeliner Duo
All Products, All Products, Packaged Sets, The Essentials
Our multi-award winning GUIDE Wand and luxurious, jet black eyeliner make it nearly effortless to draw on, wing and tightline eyeliner. The Wand boasts a replaceable, soft and flexible precision ti...
$50.00
Easy On The Eyes - Shadow Palette & Brush Collection
COLLECTION INCLUDES: "Eyes That Shine" Shadow Palette A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments tha...
$79.00
Artistry Made Easy Collection
All Products, All Products, Packaged Sets, The Essentials
4 Piece Collection - $102 Value* The ultimate GUIDE BEAUTY collection. This classic collection includes our multi award-winning GUIDE Eyeliner Duo in your choice of Black or Brown, Lash Wrap Mascar...
$75.00
Guide Wand
All Products, All Products, The Essentials
The multi-use GUIDE Wand was designed with precision in mind so you can now master eyeliner, false lashes, lipliner and more! Our ergonomic and patented design boasts a replaceable, soft and flexib...
$32.00
Lash Wrap
All Products, All Products, Home page, The Essentials
Volumizing, Smudge-Proof Tubing Mascara Gorgeous length and volume in a few light strokes. The exclusive, buildable tubing formula and slimline brush “stretch” lashes from base to tip, while our pa...
$26.00
Brow Moment
All Products, All Products, The Essentials
One-Stop Fill, Shape, & Set Brow Gel It only takes a moment to get perfectly defined brows. This all-in-one brow product fills, shapes, colors, and stays put all day. Our comfortable-grip GUIDE...
$26.00
Shadow Palette
A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments that play with light to enhance your natural sparkle and ...
$35.00
Easy On The Eyes Brush Collection
Feel The Difference An innovative approach to makeup brushes with a thoughtful, ergonomic design that makes it easier to apply and blend pigments like a pro. Shorter handle brings the hand closer...
$50.00
Guide
One Another
We're celebrating our love of beauty and self-expression as
we learn from one another. Watch as our community shares
their favorite looks, tips and tricks to applying makeup with
ease and confidence.
Confidence by Design
CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED
We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.
About us