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The Essentials
Lash Wrap
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Volumizing, Smudge-Proof Tubing Mascara Gorgeous length and volume in a few light strokes. The exclusive, buildable tubing formula and slimline brush “stretch” lashes from base to tip, while our pa...
$26.00
Brow Moment
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One-Stop Fill, Shape, & Set Brow Gel It only takes a moment to get perfectly defined brows. This all-in-one brow product fills, shapes, colors, and stays put all day. Our comfortable-grip GUIDE...
$26.00
Guide Wand
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The multi-use GUIDE Wand was designed with precision in mind so you can now master eyeliner, false lashes, lipliner and more! Our ergonomic and patented design boasts a replaceable, soft and flexib...
$32.00
Guide Line
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Luxe, Long-Wear Eyeliner This exclusive pressed-cream liner with a balm-like texture was created specifically to pair with the GUIDE Wand. The unique, rich texture enables the Wand to pick up the p...
$24.00
Guide Eyeliner Duo
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Our multi-award winning GUIDE Wand and luxurious, jet black eyeliner make it nearly effortless to draw on, wing and tightline eyeliner. The Wand boasts a replaceable, soft and flexible precision ti...
$50.00
Artistry Made Easy Collection
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4 Piece Collection - $102 Value* The ultimate GUIDE BEAUTY collection. This classic collection includes our multi award-winning GUIDE Eyeliner Duo in your choice of Black or Brown, Lash Wrap Mascar...
$75.00
From
Selma
“When I first held the GUIDE Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time.”