Allure, Best of Beauty Award - Easy On The Eyes Brush Collection
O, The Oprah Magazine Best Eyeliner Award - Guide Eyeliner Duo
Allure, Best of Beauty Breakthrough Award - Guide Eyeliner Duo
Pop Sugar Awards, Best Brow Product - Guide Brow Moment
Essence, Best in Black Beauty Award Winner - Guide Eyeliner Duo
Daytime Beauty Award “Tool of the year” - The Guide Wand

The GUIDE Wand

Artistry Made Easy

Our award winning GUIDE Wand is changing the game. One tool for eyeliner, false lashes, lipliner and more!

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Vegan. Cruelty Free

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The Guide Wand

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Confidence by Design


We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.

About us